Tuesday, September 13, 2011

Meta-Entrepreneurship

I'm honestly hoping to get this blog back to being a regular thing. The past few weeks were pretty hectic, but now that we're finally getting through a long slog, I think I'll be able to start posting more.

Fear of Software should have a new demo up soon, btw, so keep a lookout for that.


There are a lot of things that I'd like to back-post about, but one concept recently came to mind that is not the most original but may well be overlooked. I called it "Meta-Entrepreneurship", and it came from the thought that the source of all entrepreneurship is problems. Now everybody knows this; every single book asks "what is the customer pain?"

And yet, everyone says that they don't have an idea. On second inspection, this claim is absurd. You're pretty much saying "I don't know of any problems." But this is silly; we cite problems every day as an excuse for not getting something done. In fact, this goes doubly for entrepreneurs. We do so many things that we seem to end up dealing with astronomical amounts of inconvenience on a daily basis. Even a fraction of our problems should be more than enough to give us new problems to solve and make some money from (or maybe change the world, if you're into that sort of thing.)

Now, of course, we all have our domains. I can't just go creating a new branch of my company that deals with the fact that I don't have a dishwasher in this house (or maybe I can); but there are plenty of inconveniences that must have some relation to our domain that if we set our minds to it, we can not only make our own processes faster but create new routes for success and profitability. That is, there's so much we can do if only we'd get a little bit more Meta about it.

I think there's also one other thing to take from this, however; and that's that if you're an entrepreneur, you shouldn't be blaming anything on inconveniences. Yes, some of them really are just that; but the whole spirit of entrepreneurship is capitalizing on the fact that there's a problem to be solved. If problems are such a, well, problem, then how can you convince yourself, let alone other people, that you're ready to solve a major one. As entrepreneurs, we have to go beyond the cliches and actually learn to love problems in every shape and size; not just the ones that we've cited to support some vision that we want to manifest:

That which rules within, when it is according to nature, is so affected with respect to the events which happen, that it always easily adapts itself to that which is and is presented to it. For it requires no definite material, but it moves towards its purpose, under certain conditions however; and it makes a material for itself out of that which opposes it, as fire lays hold of what falls into it, by which a small light would have been extinguished: but when the fire is strong, it soon appropriates to itself the matter which is heaped on it, and consumes it, and rises higher by means of this very material.

If we can do that, then every problem that we encounter, whether our own or someone else's, will be another fresh start.

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